How are you going about taking photos of your inventory?
Are you being fully transparent with the customer by taking pictures of imperfections on Pre-Owned vehicles?
Are you taking ACTUAL photos of your NEW car in-stock inventory so the customer isn’t upset when they come in and realize you don’t have the vehicle they were looking for?
The way you decide to take photographs of your inventory greatly affects the type of customer you attract.
Is the car the star in each photo with minimal to no objects in the background?
Are you taking photos of the KEY features of a vehicle to highlight what makes that vehicle possibly desirable to the online shopper?
Shoppers spend HOURS of time online researching and viewing vehicles before they ever leave the house. Your dealership should be winning over the trust of these online browsers by being open, transparent and informational about your products. There ARE ways of presenting your products (inventory) in a fashion so that browsers trust you and realize you are the dealer they want to give the 1st chance to.