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How are you marketing your New vehicle inventory? Are you pouring money into PPC campaigns or relying on the OEM to push the product?
What are you doing to entice online shoppers to make the jump from the chair to your lot? Are you competing on price alone?
You have the EXACT same product as the other Toyota dealer 12.5 miles away. How are you differentiating yourself OTHER than price?
Are you keeping customers on your website once your ad dollars work and they convert from a PPC campaign to website browser?
Providing the customer with ALL the information about each product you have to offer is critical.
Actual photos, REAL comments pointing out benefits of the vehicle, Actual vehicle video. Set yourself apart from your competition! No consumer looks at, cares about or gives value to a stock photo or generalized information.
How are you going about taking photos of your inventory?
Are you being fully transparent with the customer by taking pictures of imperfections on Pre-Owned vehicles?
Are you taking ACTUAL photos of your NEW car in-stock inventory so the customer isn’t upset when they come in and realize you don’t have the vehicle they were looking for?
The way you decide to take photographs of your inventory greatly affects the type of customer you attract.
Is the car the star in each photo with minimal to no objects in the background?
Are you taking photos of the KEY features of a vehicle to highlight what makes that vehicle possibly desirable to the online shopper?
Shoppers spend HOURS of time online researching and viewing vehicles before they ever leave the house. Your dealership should be winning over the trust of these online browsers by being open, transparent and informational about your products. There ARE ways of presenting your products (inventory) in a fashion so that browsers trust you and realize you are the dealer they want to give the 1st chance to.
Does your dealership currently offer actual video walk around’s of your vehicles? If not you are missing out on hundreds of thousands of eyeballs on your inventory!
YouTube, Facebook, Autotrader, Cars.com, Your website and other 3rd party sites are all sites that you should be posting your actual walk around videos to. CarData, Inc. (www.cardata.us) can help your dealer get the exposure it deserves.
Please see the links below for some examples:
Time is money, and every second you’re not focusing on what your core product or service is a second you are LOSING money. Focus on what you are good at and the success will pour in!
CarData provides dealers with hassle free merchandising services. We ensure your vehicles are properly merchandised online to sell quicker! As a dealer you want to be closing deals and making customers happy, not worried about your online inventory.
We are happy to announce Gunther Motor Co. (Gunther VW of Coconut Creek | Gunther VW of Fort Lauderdale | Gunther Volvo Cars Coconut Creek) has partnered with CarData, Inc. (www.cardata.us) to provide their online shoppers with ACTUAL images of the NEW vehicles in their inventory. This service will allow the shopper to see the vehicle from the comfort of their home before entering the dealership.
We are pleased to welcome Prestige Audi to our family of clients! We look forward to a long lasting mutually beneficial relationship with this #1 Audi retailer!
Here’s some information on this awesome dealer and the new facility they are building!
PRESTIGE AUDI (WWW.PRESTIGEAUDIMIAMI.COM)
Prestige Audi in North Miami will be home to the largest Audi building in the United States, with 360 thousand total square footage under the roof. There will be 860 inventory parking spots so we can stock the New or Used Audi you’re looking for. Our new service center will feature 62 service bays to get you in and out for your Audi service even faster, and a state of the art car wash to keep your ride sparkling clean. We will have a new location two blocks from the current Prestige Audi lot. We will be sure to keep you posted!
This dealer is a REAL beauty and a jewel in the Group1 automotive portfolio. To see other Group1 dealers visit the parent website http://www.group1auto.com/