How are you marketing your New vehicle inventory? Are you pouring money into PPC campaigns or relying on the OEM to push the product?
What are you doing to entice online shoppers to make the jump from the chair to your lot? Are you competing on price alone?
You have the EXACT same product as the other Toyota dealer 12.5 miles away. How are you differentiating yourself OTHER than price?
Are you keeping customers on your website once your ad dollars work and they convert from a PPC campaign to website browser?
Providing the customer with ALL the information about each product you have to offer is critical.
Actual photos, REAL comments pointing out benefits of the vehicle, Actual vehicle video. Set yourself apart from your competition! No consumer looks at, cares about or gives value to a stock photo or generalized information.