No Vehicle Left Behind – *Rapid Retail* by CarData, Inc.

Dealers often find themselves held hostage by their vendor because of lack of service visits. CarData, Inc. solves that issue by everyday visits & daily inventory reporting. We often clean up disasters left by previous vendors & we do it with a smile 😀.

Advertisements

*New Client Spotlight* Peacock Ford In Orlando, FL – CarData, Inc.

Peacock Ford called us in to help with their photography. They need a uniform professional solution and CarData, Inc. Provides exactly that!

CarData, Inc. – 888-454-6957 – www.cardata.us

Peacock Ford has a great location and is currently going through renovations to improve on the facility. All new management is putting the time & effort necessary to take this dealer to the next level!

Orlando is a very competitive market so as an auto retailer you must ensure you’re doing everything you can to differentiate yourself. Peacock is doing this by awesome merchandising techniques!

PEACOCK FORD – 1875 S. Orlando Ave Maitland, FL 32751 – WWW.PEACOCKFORD.COM

Edwin Gomez LinkedIN <— Edwin Gomez is handling this new client.

Ell Jay Lindsey LinkedIN <— Ell Jay Lindsey is overseeing the startup as well.

 

CarData, Inc. provides professional inventory merchandisingenhance (1)

**New Client Spotlight** Estero Bay Chevrolet in Estero Bay, FL – CarData, Inc. – Automotive Inventory Merchandising

What an awesome Chevrolet store! Not your typical Chevy dealer either. The outside looks a little different because of Estero Bay building codes and in our opinion is absolutely beautiful! We were hired to bring the inventory merchandising to the next level, they were already doing a good job but needed some fine tuning in certain areas.

CarData, Inc. – Automotive Inventory Merchandising – http://www.cardata.us for more information or call 888-454-6957

We bring a team of trained professionals to ensure all of the photos, videos, window labels, buyers guides and other merchandising materials/techniques are done correctly.

Estero Bay Chevrolet – 10640 Chevrolet Way, Estero, FL 33928 – http://www.esterobaychevrolet.com

CarData, Inc. - Automotive Inventory Merchandising Photography Photos for Estero Bay Chevrolet in Estero Bay Florida Photos Videos and Spincar is what CarData, Inc. CarData specializes in
CarData, Inc. – Automotive Inventory Merchandising Photography Photos for Estero Bay Chevrolet in Estero Bay Florida Photos Videos and Spincar is what CarData, Inc. CarData specializes in
CarData, Inc. - Automotive Inventory Merchandising Photography Photos for Estero Bay Chevrolet in Estero Bay Florida Photos Videos and Spincar is what CarData, Inc. CarData specializes in
Beautiful Showroom! – CarData, Inc. | Estero Bay Chevrolet
CarData, Inc. - Automotive Inventory Merchandising Photography Photos for Estero Bay Chevrolet in Estero Bay Florida Photos Videos and Spincar is what CarData, Inc. CarData specializes in
Beautiful Showroom! – CarData, Inc. | Estero Bay Chevrolet
CarData, Inc. - Automotive Inventory Merchandising Photography Photos for Estero Bay Chevrolet in Estero Bay Florida Photos Videos and Spincar is what CarData, Inc. CarData specializes in
Beautiful Showroom! – CarData, Inc. | Estero Bay Chevrolet
CarData, Inc. - Automotive Inventory Merchandising Photography Photos for Estero Bay Chevrolet in Estero Bay Florida Photos Videos and Spincar is what CarData, Inc. CarData specializes in
Beautiful Sign & Beautiful City! – CarData, Inc. | Estero Bay Chevrolet

Why Inventory Merchandising is Paramount

Why Inventory Merchandising is Paramount

People may not yet be buying new vehicles over the internet, but they certainly spend a lot of time browsing and researching online before making a purchase. According to recent research, consumers spend approximately 5.3 months in the market browsing new and used cars. In this time they will check out:

  • manufacturer information
  • car model descriptions
  • dealership information and car photos and data

The business of selling cars is changing. The days of the traditional car salesman with the pushy sales pitch are largely over. The successful car dealers of today are those who have invested in premium websites, photographs, videos and product descriptions that showcase their inventory in the most transparent and persuasive way possible. They are the ones who are embracing new technology by reaching out to customers online using social media, reviews and other compelling content that does much of the selling for them.

The Secret of Conversion is Transparency

When it comes to merchandising automotive inventory online, it is essential to give the customer as much information as possible. Purchasing a vehicle should be an enjoyable experience, but it can so often turn into a dreaded chore. When you market your inventory well you’ll make it a painless and positive process for the customer. Whether you are selling new or used inventory, transparent pricing, accurate data and premium quality photos and video can all work together to convert the interested consumer into a delighted paying one.

Buying a new or used vehicle is a huge decision for most consumers. Transparency can make all the difference between visitors abandoning your website or booking a test drive. Consumers want to be confident they are making the right decision, that the photographs they are viewing online are as close to the real thing as possible. You need to wow them with professional quality photographs that show off every curve, highlight every angle and showcase every feature of the vehicle perfectly. With today’s photography and display techniques, it’s possible to make photos appear so real it’s as if the customer were viewing the vehicle in person.

The More Detail the Better

When it comes to selling vehicles online, less is never more. Good auto dealer photographers will capture every inch of a vehicle, from tail lights to front bumpers and everything in between. They will focus on the bodywork, ensuring the color captured on camera is an exact representation of the vehicle in real life. They will create high definition photographs that can be zoomed into to view precise detailing and condition. You wouldn’t buy a vehicle without seeing it first, and neither would your customers. Give them a reason to book a test drive by providing images that do most of the selling for you. You simply cannot have too many photos.

From 360 degree video to in-depth product descriptions, you should treat every vehicle you sell as a showstopper regardless of its age or price tag. With the right content you will have consumers flooding to your lot to take a test drive.

Let Us Transform Your Inventory

At CarData Inc. our automotive photographers offer the highest quality photography services, ensuring that every detail is captured with precision. As an automotive advertising agency with years of experience, we specialize in advertising vehicles of all types and in helping our customers to merchandise their inventory for maximum viewings and conversions. Get in touch with us today to find out more about our services and how we can help.

www.cardata.us

#2017 New Vehicle Marketing

How are you marketing your New vehicle inventory? Are you pouring money into PPC campaigns or relying on the OEM to push the product?

What are you doing to entice online shoppers to make the jump from the chair to your lot? Are you competing on price alone? 

You have the EXACT same product as the other Toyota dealer 12.5 miles away. How are you differentiating yourself OTHER than price?

Are you keeping customers on your website once your ad dollars work and they convert from a PPC campaign to website browser? 

Providing the customer with ALL the information about each product you have to offer is critical. 

Actual photos, REAL comments pointing out benefits of the vehicle, Actual vehicle video. Set yourself apart from your competition! No consumer looks at, cares about or gives value to a stock photo or generalized information.